Peter Peard, Chief Executive Officer 0418 915 664

Peter Peard
After selling real estate for 8 years, Peter had grown tired of seeing the same real estate business model and watching principals run offices that were barely making a profit. He wasn’t going to run his business that way.

In 1997, Peter opened the doors to Peard Real Hillarys. Located at the beautiful Hillarys Marina, the office remains the company’s biggest success to this day, recently winning REIWA’s Top Office titles for the fifth consecutive year.

Since the massive success of the Hillarys office, he has launched a further 11 offices in the Perth region and the Pilbara. Collectively, the offices are tuning over 40 million dollars a year and perhaps what Peter i most proud of; the Group is recording the highest number of sales per branch in the entire state!

Peter credits the success of his company to a well-oiled ship; a unique business model which helps Peard Real Estate stand out from its competitors.
A solid administrative structure allows licensees and real estate agents to focus on what they do best - selling real estate. The back-of-house admin is taken care at the Groups Corporate Operations office which is home to our accounts, recruitment, HR and marketing departments.

For Peter, success is not measured by one outstanding office, but rather, by the knowledge that every Peard Real Estate office is a client’s first choice in their respective areas.

Peters most recent ventures have included opening the innovative Peard Career’s Centre, a training school for industry ‘rookies’ as well as launching PRIMO Life, WA’s first lifestyle, entertainment and property magazine. The training school and magazine were both recognised at the 2014 REIWA Awards for Excellence

Outside of the Peard Group, Peter is heavily involved in property development; namely, land syndication, capital raising and subdivision.