Innovative marketing concepts are our specialty. We’re not interested in what others are doing, we’re about bringing a fresh, new approach to the real estate industry. As a company, we’ve initiated several marketing trends in the local industry that have cemented our place as innovators and leaders in cutting edge real estate marketing.
Large curved signboards, interactive touchscreens, display galleries, smart phone apps and shopping centre are just a few concepts instigated by Peard Real Estate that other agents have tried to emulate.
Perhaps our most exciting venture and one that has certainly revolutionised property advertising here in Perth, has been our property and lifestyle magazine- PRIMOLife.
Not only was this concept an industry first, but the first of its kind in the state! So, what does this mean for our clients? Well, when you list your property with Peard Real Estate, you have the exclusive opportunity to showcase your home in a high gloss publication which is distributed throughout Perth, Karratha and the South-West!
Our innovative concepts, when combined with traditional real estate marketing methods, have been the key to the Group’s ongoing success. It guarantees that every property is marketed to a range of differing customers, creating maximum exposure and ensuring that the properties we list or manage are given the best possible chance of selling or being leased quickly and for the highest possible price.
With a dedicated corporate marketing department committed to researching and developing new ideas, Peard Real Estate continue to stay one step ahead in the real estate industry and more specifically, the local market.
In addition, when you list with Peard Real Estate, not only will your property be showcased at your local office, but also at our two display galleries located in Hillarys and Butler.
The property gallery at Hillarys was the first of its kind in WA and continues to offer an unsurpassed level of exposure for our clients. Located in the Hillarys marina, the gallery features a modern interactive touchscreen that showcases every Peard Real Estate property for sale. With over 5 million visitors per year to the marina, the gallery provides exposure to a vast number of potential buyers and tenants, including international visitors.
The Butler Property Display Gallery builds on this success and provides access to all of Peard Real Estate’s listings through large interactive screens and iPad’s. This gallery is different from the traditional real estate office because it is totally focused on promoting properties through the latest digital technology in an interactive environment that is a relaxing experience for visitors.
Over the years, Peard Real Estate has been recognised as an ABA 100 Winner for The Australian Business Awards in the categories of Brand Excellence, Marketing Excellence, Human Resource Management, Service Excellence, Innovation and most recently, Business and Service Excellence.