First impressions count and a great photo could be the difference between someone deciding to attend a property’s home open or skipping it.
Typically, a property hunter’s search (whether looking to buy or rent) starts online. If they like what they see, there’s a good chance they will act. Far too often we see great homes suffer on the market purely because of poor photos that don’t allow the property to shine in the best light.
When putting your home up for sale or rent, photos can really affect the amount of attention it receives, so investing in a professional photographer is really important.
Head Photographer, Sebastian, from our friends at Crib Creative answers a few commonly asked questions.
1. What skills does a talented property photographer bring to the table?
Being able to find the right angles and compositions within a house. A great photographer should capture the flow of the house while focusing on the details and the features that give the property its character.
Personality is also another trait that is important to us, almost more so than technical skill. We make sure all our photographers tackle every shoot with enthusiasm and are as supportive as possible to vendors. We understand that selling a house can be pretty intense for the sellers, and having a photographer that is helpful and vibrant really goes a long way in putting their mind at ease.
2. What goes into making a property photo great?
Lighting a property correctly goes a long way, as does being able to arrange all the items in an image so that it looks appealing. Simplifying the shot and removing clutter is also a big thing. The best properties are the ones where a lot of thought has been put into how the elements are arranged. It makes our job a lot easier and makes the photographs more appealing.
3. How important is light?
Super important! A well-lit property with a lot of natural light is the most ideal situation to shoot in. It allows all the colours to really pop and gives the image an editorial feel. Unfortunately, not all houses are lit well.
It could be the house is facing the wrong way or not all the lights in the house are working. In those circumstances, we bring in lighting gear to light the space perfectly and spend more time in post-production to get the images looking mint.
4. Is there a difference between what the camera sees and what the eye sees?
There’s a massive difference. As most people know, it’s so easy to take a picture that doesn’t give what you’re seeing with your own eyes any justice. That’s why we spend a lot of time training our photographers to capture the right compositions, light interiors properly and work with vendors to declutter if need be.
5. What do you do if the furniture is dated?
We try our best to work with what’s there by shooting around furniture or framing them out of shot. If need be we work with the vendor or agent to remove elements and pieces of dated furniture.
6. Which is your favourite room to shoot?
Definitely the kitchen. It’s the heart of the home and, in most cases, connected to all the main living areas. It’s an area of the home that’s open to so many great photo opportunities and in my opinion, can make or break a home.
7. What’s the one thing you ask clients to do before you start taking pictures?
The moment we get on site we do a sweep of the whole house and liaise with the client to get everyone ready. Turning on all the lights, pointing out anything that needs decluttering and tidying is our main priority the moment we arrive to a property.
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