Perhaps the most important component of your property’s marketing campaign are the photos. Most property hunters start their property search online, so it's crucial that your listing photos spark their interest from the get-go.
An experienced real estate agent will help you determine the best aspects of your home to capture on camera, and an experienced real estate photographer (we always recommend using a professional) will have all the tools to ensure your photos are of the highest quality and show your home in its best light!
Below are our tips for a successful photoshoot.
When presenting your home for sale, whether you are getting the space ready for a photoshoot or an home open, it’s time to clean and polish! Vacuum floors, clean windows, wipe surfaces and get rid of clutter... It’s all about presenting your property at it's best.
Don’t forget about your home ‘street appeal’ – make people fall in love from the moment they pull to your driveway. That means, storing away kids’ toys, bicycles, lawn mowers, and your green bins. Sweep the front, mow the lawns, rake leaves and make sure plants and trees are in tip top shape.
Styling your kitchen and dining
The kitchen is one of the main hubs of a house, and it is a huge selling point for buyers. That’s why it’s important to really “sell” your kitchen through photographs.
Beyond a thorough clean of your kitchen, the styling should be well thought out. In photoshoots, we generally recommend keeping things simple and avoiding clichés like cheeseboards and two wine glasses perched on the bench. (That's for a Friday night in). Stick to a fresh bunch of flowers, or a bowl of fruit as a simple and effective way to add life to the space.
As for the dining table, we recommend staying away from dressing it as you would for Christmas day. Put your placemats and silverware back in the cupboard and if in doubt, go simple and classic again with a vase full of flowers in the centre .
Style your coffee table
Nothing on your coffee table? Style it! A neat stack of coffee table books, a candle or again, some nice flowers can make the room feel lived in and inviting.
Choose the right flowers
Consider the style and colour palette of your home, and base your flower choices around this. We recommend sticking to similar hues already present in the room, and avoid adding jarring colours, which may feel distracting in the photograph.
For example, if your kitchen has a white splashback, a coloured vase with some fresh white flowers is enough to brighten the space, without taking away from it.
Cost-effective and simple, new, fluffy towels are enough to brighten a bathroom and add a touch of luxury. We recommend purchasing a new set and only bringing them out for the photoshoot and home open inspections. White's a safe option but you may wish to add a bit of colour, it's up to your personal taste.
Keen to create an extra bit of elegance? Think, designer soaps, candles, or an white orchid on the vanity...
Tip * Two bathrooms to style? Don't purchase multiples of each luxe item, simply move them around depending on the bathroom being photographed.