Privacy Policy

Please find our privacy policy below.


Peard Real Estate is committed to protecting people’s personal information and complying with its obligations under the Privacy Act 1988 (Cth) (‘Privacy Act’) and the 13 Australian Privacy Principles (‘APPs’) set out in that Act.  

This Privacy Policy applies to personal information collected by Peard Group Pty Ltd, Peard Management Services Pty Ltd, Peard Marketing Services Pty Ltd and any related bodies corporate including Alvarino Pty Ltd (Peard Finance), Peard Financial Planning Pty Ltd, Evolution Settlements Pty Ltd and Peard Media Pty Ltd referred to in this Policy as ‘Peard Real Estate’ or ‘us’ or ‘we’.   

This Privacy Policy explains how we will manage and protect your personal information.  It also contains information on how you can access the information held about you, how you can ask us to correct your information and you can make a complaint or raise concerns.  

Download our Privacy Policy

Application of the APPs to Peard Real Estate

  1. Personal information is information about you or an opinion about you.  It means any information about an individual (i.e. a natural person) who can be identified from the information, whether the information is true or not and whether it is recorded in a material form or not.  The APPs regulate the way that Peard Real Estate must handle your personal information.  
  2. We will not collect personal information unless it is reasonably necessary for, or directly related to, one or more of our functions or activities.  If the information is sensitive information we will obtain the consent of the individual.  
  3. You may be able to deal with us without identifying yourself, such as anonymously or by a pseudonym, in some circumstances.  If you wish to do so, please contact us to find out if this is practicable in your circumstances.  However, if you do not provide us with your details, it may be impracticable for us to carry out our functions or activities including provide you with our services.   
  4. By visiting and submitting information on our website, by using any of our services or otherwise providing us with your personal information (including by authorising someone else to provide it), you agree to your information being collected and handled by us as set out in this Privacy Policy. 
  5. Our designated Privacy Officer is:

    Melissa Farrell, Chief Operations Officer, Peard Group Pty Ltd
    Postal Address: 181 Roberts Road, Subiaco WA  6008
    Phone: +61 8 9273 8900.  

  6. Through its Privacy Officer, Peard Real Estate is happy to provide further details as to the extent to which we are required to comply with the APPs.
  7. If you have any questions or would like more information about this Privacy Policy, please contact our Privacy Officer.  If you would like a copy of our Privacy Policy in a different form, please also contact our Privacy Officer.  
  8. Alternatively, further details of the obligations imposed upon organisations under Australia’s privacy laws can be obtained directly from the Office of the Australian Information Commissioner (‘Commissioner’) or by reference to the APPs and the Commissioner’s associated guidelines at  
  9. The types of information held by Peard Real Estate
  10. Peard Real Estate collects and holds personal information including the following:
    • names, email addresses, other contact details, residential and mail addresses, gender information, occupation details, and other personal information provided by individuals to the real estate agency or our service providers in acquiring, using or subscribing to our services;
    • financial information such as assets and liabilities, income and expenses, credit reference information and credit card/banking details;
    • any sensitive information reasonably necessary for provision of our services and if you provide such sensitive information then you consent to us collecting such information and handling it in accordance with this Privacy Policy;
    • property valuations and details of properties obtained to make, analyse and/or assess those valuations;
    • databases of comparable sales of properties and/or businesses in order to appraise the value of other properties and businesses and in order to assist in the marketing of those properties and businesses;
    • information used with respect to the marketing, sale and/or leasing of real estate properties and/or businesses;
    • information from sellers, buyers, lessors and/or tenants and potential sellers, buyers, lessors and/or tenants of properties and/or businesses;
    • details of properties, owners and tenants used for the purpose of managing the leasing of both commercial and residential properties; references associated with tenancy applications;
    • photographic identification;
    • data obtained from third parties regarding lease applicants’ rental histories;
    • data obtained from third parties for use when marketing, selling and leasing real estate properties and businesses.  

How your personal information is collected by Peard Real Estate

  1. Peard Real Estate collects your personal information in different ways, such as:
    • wherever reasonable or practicable, directly from the individual with respect to whom the information relates such as over the telephone, in correspondence you send us (letter, paper forms, facsimile or email) or online forms or as a subscriber through our website;
    • from individuals, employers, valuers, agents and representatives (e.g. lawyers, settlement agents, accountants, financial advisers, banks);
    • from buyers, sellers, lessors, tenants or other users of our services or, alternatively, potential users of those services;
    • through our website;
    • through publicly available information services and databases (e.g. social media, local councils, Landgate, telephone white pages, internet records);
    • when we are required to collect the information by virtue of legal or regulatory requirements (e.g. the provisions of the Real Estate and Business Agents Act 1978 (WA);
    • when individuals participate in competitions or surveys conducted by the real estate agency (or third parties, on our behalf) including, but not limited to, surveys relating to the quality of our services provided and surveys relating to real estate matters;
    • from data bases kept by third parties regarding individual’s rental histories;
    • from other real estate agents (e.g. when the agency is involved in a conjunctional sale of land or when we act for a buyer in a transaction);
    • from individuals who apply for a job with us.

How your personal information is held and used by Peard Real Estate

11.    Peard Real Estate collects and stores personal information electronically such as in our company wide database and various sales management databases.   
12.    Peard Real Estate stores your personal information in a reasonable state of security and protects it from misuse, interference, loss, or unauthorised access, modification or disclosure.  We have up to date server and security systems including password protection, anti-virus software and firewalls.  
13.    Peard Real Estate collects, holds, uses and discloses personal information so that we can perform our various functions and conduct the services that we provide to our customers, sellers, buyers, lessors and tenants, to enable us to carry out our activities and carry on our business.  
14.    In particular, Peard Real Estate collects and uses personal information in order to:
•    provide services in connection with the sale/purchase and/or leasing of properties and/or businesses;
•    provide advice to customers and prospective customers with respect to real estate and/or business agency matters;
•    obtain information from Landgate, to assist us in the valuing, selling and/or leasing of properties and/or businesses;
•    assess applications for residential and commercial tenancies;
•    assist us with marketing our services;
•    be able to advise our clients of additional information or services supplied by us (or by third parties) that may be of interest to them;
•    provide personal information to our contractors, who provide us with services to assist us with conducting our business;
•    provide personal information to our subsidiary companies such as Alvarino Pty Ltd (Peard Finance), Peard Financial Planning Pty Ltd, Evolution Settlements Pty Ltd and  Peard Media Pty Ltd who provide additional services to help complete real estate transactions;
•    efficiently manage our business;
•    assist with our delivery of services via the internet;
•    provide information to the Real Estate Institute of Western Australia (Inc) and other providers of real estate internet services to enable us to market properties, promote our services and conduct our business through the internet;
•    carry out research and statistical analysis to assist with its functions and activities.  

Disclosure of personal information to third parties and overseas

  1. Peard Real Estate may disclose your personal information to third parties, for example, to our contractors, customers, clients, or potential sellers, buyers or landlords, advertising entities or media organizations, other real estate agents, owners’ corporations or body corporate, to parties engaged to evaluate or value a property, to obtain payment from creditors, to provide advice or provide a requested service – these are the purposes for which the information was collected or related purposes such as to complete a transaction.  
  2. Personal information is likely to be disclosed both within Australia and to overseas recipients where necessary for our purposes.  When disclosed to overseas recipients, the likely locations are variable.  When you provide your personal information to us you are agreeing to the disclosure of your personal information to these overseas entities, that we are not required to take reasonable steps to ensure the overseas recipient’s compliance with the Privacy Act and that we are not liable to you for any breach of that Act by the overseas recipient, and on this basis, you consent to such disclosure.  
  3. Right to gain access to personal information and our complaints handling processes
  4. Pursuant to the APPs, a person has rights to request access to his or her personal information held by us and to request correction of that information.  Subject to the relevant exemptions contained in the APPs and subject to an individual providing sufficient proof of his or her identity, upon request by the individual, we will provide access to information that we hold about the individual.  
  5. Peard Real Estate requests, for the purposes of clarity, that any requests for access to personal information be made in writing addressed to our Privacy Officer.
  6. We will generally provide access to information by providing to the individual concerned copies of relevant documents.  Where, for reasons of volume or otherwise, providing copies of documents is not practical, we will make arrangements for the individual concerned to attend at our offices to carry out a physical inspection.
  7. Wherever possible, we will provide copies of documents or access to the information that we hold with respect to an individual within fourteen (14) days of the receipt of the relevant request.  In the case of more complex requests we will endeavour to provide access to the information within a period of thirty (30) days.
  8. Peard Real Estate does not charge a fee for requesting access to personal information.  However, Peard Real Estate reserves the right to charge a fee for providing a person’s information based on the administrative cost of supplying the information requested.  Further details as to these costs and the ability to access information held by us can be obtained by contacting our Privacy Officer.
  9.  If individuals believe that information held relating to them is incorrect they are entitled to request, by contacting our Privacy Officer, that we correct that information.  Should we believe that we are entitled to refuse a request to access information or to make corrections we will provide written reasons for our decision.
  10. Peard Real Estate will take steps that are reasonable to ensure that, having regard to the purpose of the use or disclosure, your personal information is kept accurate, up-to-date, complete and relevant.  However, we rely on you to keep us up-to-date about your personal information and advise us of any changes so that we may keep accurate, complete, relevant and up-to-date information.  If you are able to access your personal information by logging on to our website or an account you have with us, it is your responsibility to ensure that your personal information is accurate, up-to-date, complete and relevant.  

Further information or making a complaint

  1. Should you wish to obtain further information with respect to the type of personal information we hold, the purposes for which we use that information, the way in which we manage that information, please contact our Privacy Officer at the contact details set out above.  
  2. If you are dissatisfied with the manner in which we deal with your personal information or if you wish to make a complaint, please contact our Privacy Officer in writing.  We will respond as soon as reasonably practicable to the complaint.  

Changes to our Privacy Policy

This document sets our current privacy policy.  This policy will be reviewed from time to time and will be maintained in an up-to-date form.  Any changes to this policy will be posted on the relevant link on our website.